After a weekend of feasting and shopping, we’re midway through the holiday season. First reports about Thanksgiving weekend’s retail sales tallies suggest three groups of winners: innovative retailers; e-commerce channels, especially mobile; and customers, who enjoyed hefty promotions. A number of engaging innovations improved buyers’ shopping experiences … and retailers’ profits.

In this issue, we recap the weekend’s sales results and share observations about digital shopping experiences and the innovations that support them.

Read the brief on Bain.com