INSPIRED BY: How to Win in Southeast Asia's Booming E-commerce Market
Giants like Amazon and Google are going head to head with local players in Southeast Asia e-commerce, creating a unique competitive environment. Sebastien Lamy, a partner with Bain's Consumer Products practice, outlines two routes companies can take to thrive in this fast-moving market. Read the Bain Brief: So You Want to Win in Southeast Asia E-commerce?
Southeast Asia’s digital landscape is evolving at an extremely fast pace. Sebastien Lamy, a partner with Bain's Consumer Products practice, explains how a surge of new digital consumers is propelling the growth of the region’s digital economy. Read the Bain Brief: So You Want to Win in Southeast Asia E-commerce?
As Southeast Asia’s digital ecosystem begins to catch up with more developed economies, companies need to act quickly to capture the market. Florian Hoppe, who leads Bain’s Digital practice in Asia-Pacific, discusses digital shifts and how brands can win in Southeast Asia. Read the Bain brief: So You Want to Win in Southeast Asia E-commerce?
The digital agenda for consumer goods companies has expanded rapidly in recent years, evolving from experimental digital marketing to digital initiatives that span functions across the business. Richard Webster, a partner in Bain's Consumer Products practice, discusses a few key themes that digital winners follow. Read the Bain Brief: Deconstructing the Digital Agenda in Consumer Products
INSPIRED BY: Winning the Race for Digital Commerce
While many large consumer goods companies have a strategy for claiming the e-commerce space, it's often not well-funded, allowing smaller insurgent brands to capture market share. Richard Webster, a partner with Bain's Consumer Products practice, outlines four steps companies can take to ensure success in digital commerce. Read the Bain Brief: Winning the Race for Digital Commerce
Three years ago, consumer goods companies focused their digital efforts on marketing and getting the right talent in the door, but that's no longer enough to succeed. Emron Pratt, a partner in Bain's Consumer Products practice, shares four ways companies can expand their agendas to compete in the digital world. Read the related Bain brief: Deconstructing the Digital Agenda in Consumer Products
In recent years, most consumer goods companies have exponentially grown their digital agendas, typically resulting in higher costs of time, energy and money. Yet for many, top-line growth remains elusive and proﬁts are under pressure. Three years ago, when we conducted our initial research to determine what digital meant for consumer goods companies, we found most were at the early stage—learning about and exploring the digital world. At that time, the majority focused on digital marketing, primarily earned social media and select e-commerce sales channels. The big debate: Where do we ﬁnd people who know how to do this? Read the brief on Bain.com
More and more consumers are opting for the convenience of purchasing on their smartphones or laptops than shopping in stores. Yet the reality is that despite the growing importance of digital commerce, many established fast-moving consumer goods (FMCG) companies still don’t have a well-funded plan in place to seize the opportunity. They’re struggling to win online. There are some standouts. Procter & Gamble understood the potential of digital commerce early in the game, and made it a core element of its growth strategy. Similarly, Unilever, which is watching its online sales grow at twice the rate of the global e-commerce market, has quickly adapted to the unique needs of the digital marketplace by investing in the right capabilities. These companies are not only holding their [...]