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B2B companies exist in complex, interdependent ecosystems that demand a different approach to innovation. The best strategies balance a bold vision with a practical, stepping-stone approach.
As companies turn to M&A to help them deal with the mounting pressures of digital disruption, they’re discovering the many daunting ways that digital M&A is a different beast than traditional M&A.
Early cloud adopters were looking for transformational change, but more cautious and mainstream companies are now becoming a larger portion of the market.
March 2nd, 2017|0 Comments
INSPIRED BY: Mobile Marketing: Don't Miss the Moment
February 28th, 2017|0 Comments
By Laura Beaudin and Joshua Rossman Social media and customer loyalty programs such as the Net Promoter System have advanced along largely separate paths of development. But what would their [...]